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Client
Oil Extreme
What they sell
Motor oil, ATF, oil additives & break-in systems
Services
SEO, AEO & GEO
Timeline
9 June 2026 – 3 October 2026
19 of 31
Target keywords in Google's top 50
Up from 0 of 31, 3 Oct 2026
9 of 11
Priority questions in Google AI features
AI Overviews, snippets & People Also Ask
10 of 11
Priority questions in AI tools
ChatGPT, Gemini & Perplexity
661
Search clicks, last 3 months
Up from 23, Google Search Console
Oil Extreme is an online store that sells motor oil, transmission fluid, oil additives and engine break-in systems. The products are strong, but the website wasn't showing up when people searched for them.
The client came to us with two clear problems: the website wasn't getting enough traffic, and the product pages weren't ranking for the keywords buyers use on Google.
We started the work from scratch. The pages had no H1 tags and the product pages had no FAQs. Our first ranking check showed none of the target keywords ranking, and none of the priority questions showing in Google AI features or in AI tools like ChatGPT, Gemini and Perplexity.
Our goals: Rank product and category pages for buying keywords, grow organic traffic and orders, and make Oil Extreme visible in AI answers.
Each step gave the next one a solid base: every keyword got one page to rank, those pages were fixed and strengthened, and the content was then shaped so AI tools could quote it.
31 target keywords, each matched to the one page best suited to rank for it
Meta titles, H1s, alt text, content and FAQs on every targeted page
Speed, mobile, Core Web Vitals, sitemap, breadcrumbs and product schema
Answer-style content and schema for AI Overviews, ChatGPT, Gemini and Perplexity
Blog posts that build topic depth and link to the pages that sell
31 target keywords across 5 groups
Every targeted page rebuilt
Easier for Google to load and read
11 priority questions tracked
Each post links to a product page
Baseline taken before work started
In about four months, Oil Extreme went from no rankings on its target keywords to 19 of 31 ranking on Google. It now appears in AI answers for most of its priority questions, and the store gets organic orders every month.
Results achieved
Keyword rankings, Google.com (USA)
AEO: Google AI Overviews, featured snippets & People Also Ask
GEO: ChatGPT, Gemini & Perplexity
Before and after
Best results on buying keywordsGiving each keyword one best page helped the transmission fluid category reach the top 10 for several buying keywords, while high-volume terms like “1030 oil” (position 32) keep climbing.
The pages had no H1 tags and were missing key technical elements. Fixing these gave the later work a solid base.
Giving each keyword one best page helped the transmission fluid pages reach the top 10 for several buying keywords.
Answer-style content, FAQs and schema helped Oil Extreme appear for most priority questions within about four months.
Broad terms like “synthetic motor oil” need more time and more supporting content, and are the focus of the next phase.
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