How Dibbini Law grew organic sessions +68.51% with local SEO and AEO

James G. Dibbini & Associates, P.C. is a Yonkers law firm competing with established firms for real estate, eviction and landlord-tenant searches. Technical SEO, local content, link building and Answer Engine Optimization put 12 high-intent keywords on Google's first page.

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Client

James G. Dibbini & Associates, P.C.

Location

Yonkers, New York

Industry

Legal Services, Real Estate & Landlord-Tenant Law

Project start

November 2025

+68.51%

Organic sessions

Jul–Sep 2026 vs Mar–Jun 2026, GA4

+72.9%

Organic users

Jul–Sep 2026 vs Mar–Jun 2026, GA4

+59%

Search Console clicks

2.11K to 3.35K, last 3 months

Keywords on Google page one

Yonkers & Westchester legal searches

The client: a local law firm up against established competitors

James G. Dibbini & Associates, P.C. is a law firm based in Yonkers, New York, providing legal representation in real estate law, landlord-tenant matters, business formation, civil litigation, zoning, lender representation and estate planning.

The firm serves individuals and businesses across Westchester County, New York City and Connecticut, with a focus on personalized attention, practical legal guidance and protecting clients' interests.

The SEO campaign set out to strengthen the website's organic visibility, improve keyword rankings and attract people searching for legal services in the firm's target locations.

The client's goals: Improve keyword rankings on Google, increase organic traffic and enhance overall online visibility.

The challenges we found

While analyzing the website, we identified seven challenges standing between the firm and the clients searching for its services.

Challenge 01

High competition in the legal industry

Competing with established law firms and legal websites for real estate, eviction and landlord-tenant keywords.

Challenge 02

Local SEO visibility

Improving visibility for location-specific legal services across Yonkers, Westchester County and surrounding areas.

Challenge 03

Keyword targeting and search intent

Identifying high-intent keywords that connect potential clients with the firm's specific legal services.

Challenge 04

Technical SEO issues

Broken links, website structure issues and other technical factors affecting crawling, indexing and performance.

Challenge 05

Content optimization

Creating informative, user-focused legal content that satisfies search intent while staying clear and accurate.

Challenge 06

Building relevant backlinks

Finding authoritative, industry-relevant websites to strengthen the backlink profile and credibility.

Challenge 07

Adapting to AI-powered search

Optimizing legal content for featured answers, FAQ results and AI-assisted search experiences.

The strategy: fix, target, build authority, then answer

We combined technical SEO, on-page optimization, content development, off-page SEO, YouTube optimization and Answer Engine Optimization to improve the firm's presence across every search platform.

Step 01Technical SEO

Audit and fix the issues affecting crawling, indexing and performance

Step 02On-page SEO

Keyword research by intent and location, then optimized titles, headings and schema

Step 03Content

Service pages and long-tail content for Yonkers and surrounding areas

Step 04Off-page SEO

Relevant citations, legal directories and quality backlinks

Step 05YouTube

Video titles, descriptions and topics aligned with client searches

Step 06AEO

FAQ-led answers and structured data for AI-assisted search

What we did

Technical SEO

Comprehensive crawl and indexing audit

•Identified and fixed broken links and other technical issues
•Reviewed website structure, internal linking and URL organization
•Improved accessibility for search engine crawlers and users

On-page SEO

Intent and location-based keyword targeting

•Optimized meta titles, descriptions, headings and URLs
•Targeted terms like real estate attorney, eviction lawyer and DHCR representation
•Added structured data and stronger internal links between service pages

Content creation

Location-focused legal service content

•Long-tail content on real estate transactions, evictions and deed transfers
•Service pages optimized for Yonkers and surrounding service areas
•Clear, informative explanations of the firm's legal services

Off-page SEO & link building

Referring domains up 84.8%

•Relevant business citations and legal directories
•Quality backlinks from third-party websites
•Prioritized relevance and quality for sustainable growth

YouTube optimization

Video aligned with client search interests

•Optimized video titles, descriptions and keyword targeting
•Aligned video topics with the firm's legal services
•Directed interested viewers to relevant website resources

Answer Engine Optimization

Built for question-based and AI search

•Answered common questions on landlord-tenant, eviction and DHCR matters
•Organized content with clear headings, concise answers and FAQs
•Supported structured data so search engines can interpret pages

The results: +68.51% organic sessions and 12 page-one keywords

Between July and September 2026, compared with March to June 2026, the website saw significant improvements in organic traffic and keyword rankings.

Results achieved

Improved visibility for legal service and location-based keywords
Stronger keyword rankings across relevant Google results
Expanded targeting across real estate, landlord-tenant and eviction services
Stronger search presence through content and off-page SEO
Better readiness for question-based and AI-driven search

Google Analytics traffic acquisition report for dibbinilaw.com, Jul–Sep 2026 vs Mar–Jun 2026 — Google Analytics: traffic acquisition, 1 Jul – 30 Sep 2026 vs 31 Mar – 30 Jun 2026

Google Analytics, Jul–Sep 2026 vs Mar–Jun 2026

MetricChannelChange

SessionsOrganic search+68.51%

Total usersOrganic search+72.9%

SessionsAll channels+18.91%

Total usersAll channels+10.87%

Google Search Console performance report for dibbinilaw.com, last 3 months vs previous 3 months — Google Search Console: last 3 months vs previous 3 months

Google Search Console, last 3 months vs previous 3 months

MetricBeforeAfterChange

Total clicks2.11K3.35K+59%

Total impressions218K285K+31%

Average CTR1%1.2%+0.2 pts

Average position12.110.4+1.7 positions

Semrush growth report for dibbinilaw.com, May–July vs August–October — Semrush growth report: May–July vs August–October

Semrush, May–July vs August–October

MetricBeforeAfterChange

Organic traffic1.9K2.4K+22.8%

Backlinks1.3K1.6K+26.7%

Referring domains290536+84.8%

Semrush Rank684.8K601.9K+82,959 positions

Page-one rankings

12 high-intent legal keywords now on Google's first page

Location-based searches across Yonkers and Westchester that connect potential clients directly with the firm's practice areas.

Civil Litigation Attorney YonkersYonkers lease drafting attorneyYonkers DHCR representation lawyerDHCR harassment complaint lawyerLender Representation in YonkersZoning Attorney in YonkersYonkers tenant eviction defenseYonkers holdover eviction lawyerEviction lawyer YonkersDeed transfer lawyer YonkersWestchester deed transfer lawyerBusiness entity formation Westchester