The Scale Agency ("The Scale Agency," "we," "us," or "our") values and upholds individuals' privacy when they visit and use our website (the "Site") and interact with our services. This Privacy Policy explains how we gather, make use of, share, and protect your personal information. When you access or use the Site, you agree to the policies explained in this Privacy Policy.

1. Information We Collect

We may collect the following types of personal and usage information from you

a. Information You Provide

• Contact Data: Full name, business name, email, phone number, and other similar contact information entered via forms or requests.
• Account Credentials: If you register or log into our platform, we collect login information such as usernames and passwords.
• Voluntary Submissions: Information shared through surveys, feedback, or when requesting support.

b. Automatically Collected Data

• Cookies & Browsing Data: Includes session details, user preferences, and interaction history gathered through cookies and similar technologies.
• Device & Usage Data: IP address, device identifiers, browser type, access times, and pages visited to analyze performance and improve functionality.
• Third-Party Tools: We use analytics and advertising tools (e.g., Google Analytics, Meta Pixel) to gather anonymized traffic and behavior data.

2. How We Use Your Information

The data collected is used for various purposes, including:

• Delivering and optimizing the Site experience.
• Responding to inquiries and providing requested services.
• Sending newsletters, updates, and marketing communications (with the option to opt-out).
• Enhancing our products and services through feedback and analytics.
• Monitoring system performance, detecting security threats, and ensuring site reliability.
• Facilitating account access and management where applicable.

3. Sharing Of Information

We do not sell or rent your personal information. However, we may disclose your data under the following circumstances:

• Service Providers: Trusted partners who assist with hosting, data storage, communication, and marketing operations.
• Legal Requirements: When legally obligated, such as in response to subpoenas, court orders, or regulatory mandates.
• Business Operations: For purposes including internal audits, fraud prevention, or organizational restructuring.
• Advertising Partners: Aggregated, non-identifiable data may be shared to refine advertising and remarketing campaigns.
• User Consent: Your data may be shared when explicitly authorized by you.
• Business Transfers: In the event of a merger, acquisition, or sale, personal data may be transferred as part of the business assets.

4. Cookies & Tracking Technologies

Cookies make your experience better by securing preferences and tracking traffic patterns. We use cookies to:

• Personalize user experiences and content.
• Monitor user sessions for analytics.
• Serve remarketing ads on third-party sites.

Cookies remain active for 30 days unless manually cleared. Users may control cookie settings via browser preferences, though disabling cookies may impact functionality.

5. Remarketing & Advertising

The Scale Agency makes use of remarketing features to show focused ads on the basis of earlier site interactions. These ads are delivered on channels like the Google Display Network. You can opt out by way of your Google Ads Settings.

6. Children's Privacy

We do not knowingly collect personal data from anyone under the age of 14. If we find that it has been collected, it will be deleted right away.

7. Data Security

We implement administrative, technical, and physical safeguards to protect your personal data. Account credentials and sensitive information are stored securely and accessed only for essential operations. Users are responsible for maintaining the confidentiality of their login credentials.

8. Anti-Spam Commitment

We follow anti-spam laws strictly. Messages and emails are sent to users only if they have opted to receive emails from us. Users can unsubscribe through the link in any marketing email or through our support team.

5. Remarketing & Advertising

The Scale Agency makes use of remarketing features to show focused ads on the basis of earlier site interactions. These ads are delivered on channels like the Google Display Network. You can opt out by way of your Google Ads Settings.

10. Changes To This Policy

We may revise this Privacy Policy periodically. Any updates will be reflected on this page with a revised "Last Updated" date. In cases of significant changes, users may be notified via email or through a prominent notice on the Site. We encourage regular review to stay informed about how we protect your data.

11. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at [email protected]