The Scale Agency (referred to as "The Scale Agency," “our,” or “we”) is committed to protecting the privacy of its users, visitors, and clients (collectively referred to as "users," “their,” “your,” or “you"). Safeguarding your privacy on our website (the "Website") is of paramount importance to us. This Privacy Policy has been established to clearly explain our practices regarding the collection, use, and distribution of information gathered from our Clients. By using the Website, you consent to the terms of this Privacy Policy and agree to the collection and use of information as outlined below.
Information Collection
Users who wish to access the services offered on the Website are required to provide certain contact details, which may include, but are not limited to, their name, company name, address, phone number, email address, and information collected through cookies and IP logs (collectively referred to as “Personal Information”). Here’s how we collect personal information:
- Collected when users create an account, fill out forms or provide information through the Website.
- Gathered when users request services or make inquiries, including name, email, phone number, and company name.
- Used to collect anonymized data about user interactions with the Website, such as preferences, activity logs, and browsing behavior.
- Logged to diagnose technical issues, enhance website functionality, and provide location-based services.
- Information may be collected through third-party services (e.g., Google’s display network) for remarketing or analytics purposes.
- Collected automatically as users navigate the Website, including pages visited, time spent, and interaction with features.
- Gathered when users participate in surveys or provide feedback, contributing to service improvement.
- Utilized to gather anonymized data on website traffic, user behavior, and performance metrics.
The Website may also collect additional usage data related to interactions with the platform. Occasionally, the Website may request further Personal Information, which will be treated as part of the user's overall Personal Information. Users are not obligated to provide this additional information, but declining to do so may limit their ability to fully utilize certain features of the Website.
The collected information is used to maintain and operate the Website as deemed appropriate. This data may be utilized to communicate with users regarding services, company updates, promotions, or information from partners. By providing an email address, users may be automatically subscribed to newsletters and other communications. Users can opt out of such communications at any time by clicking the “unsubscribe” link in the emails or by contacting the Customer Service Department. Please note that opt-outs are not effective until processed by The Scale Agency, and it is the user's responsibility to confirm the opt-out status. The Scale Agency is not liable for any issues arising from the opt-out process.
When users create an account or log in to our dashboard, we collect Personal Information such as usernames, passwords, and contact details to facilitate account access and provide personalized services. This information is stored securely and is used solely for account management, service delivery, and communication purposes. Users are responsible for maintaining the confidentiality of their login credentials. We may also log activity related to account usage to monitor performance, improve services, and ensure security. Any unauthorized access or suspicious activity should be reported to us immediately.
The Scale Agency does not share users' information with third parties unless it is necessary to fulfill the services requested, to comply with legal obligations, or if it is deemed reasonably necessary for business operations at our discretion
Here’s how we may disclose personal data for specific purposes:
- We may share personal data with trusted third-party service providers who assist in delivering our services (e.g., hosting providers, payment processors). These providers are required to protect your information.
- Personal data may be disclosed to comply with legal obligations, such as responding to a court order, law enforcement request, or regulatory requirement.
- We may disclose data when it is reasonably necessary for internal business operations, such as auditing, security, or fraud prevention.
- Aggregated and anonymized data may be shared with third-party marketing partners to improve our advertising campaigns and promotional efforts. Personal identifiers are not disclosed without consent.
- In the event of a merger, acquisition, or sale of all or part of our business, personal data may be transferred as part of the transaction.
- We may disclose personal data to third parties if you explicitly consent to the sharing of your information for specific purposes.
- Personal data may be disclosed to protect the rights, property, or safety of The Scale Agency, our users, or others, in cases where it is necessary to enforce agreements or investigate fraud.
Additionally, we may collect and log certain information from visitors and users of the Website to diagnose technical issues and improve the Website’s functionality. This information helps us enhance our service offerings and may be shared with third parties in an aggregated and anonymized format.
The Scale Agency does not knowingly collect Personal Information from individuals under the age of 14. If you are under 14, please do not use our Website.
We strictly adhere to Anti-Spam Policies. The Scale Agency does not distribute unsolicited emails. Communications are only sent to users who have opted in to receive messages from us.
Cookies And Tracking
We use cookies to enhance the user experience, remember preferences, and improve future interactions with the Website. The information collected through cookies is anonymized and does not include any personally identifiable details unless explicitly submitted by the user through a form. This data is processed to generate anonymous, aggregate reports on website activity, which are used to optimize the overall Website experience. Users can adjust cookie settings through their browser; however, doing so may impact the functionality of the Website.
Cookies are retained for 30 days, and any information used for marketing purposes is held until a deletion request is made by the user
Remarketing
The Website uses cookies to display remarketing advertisements based on users' previous visits. These ads are served through networks such as Google’s display network. Users can opt out of Google’s cookie usage by adjusting their settings in the Google Ads Preferences Manager.
Intellectual Property
The content on this Website, including text, graphics, logos, images, and other material, is the property of The Scale Agency unless otherwise specified. Use of any trademarks, copyright, or proprietary content without prior express consent from The Scale Agency is strictly prohibited.
California Online Privacy Protection Act (CalOPPA)
CalOPPA mandates that commercial websites and online service providers that collect Personally Identifiable Information (PII) from California residents must post a clear and easily accessible privacy policy. This law applies not only to businesses based in California but to any entity in the U.S., or globally, that serves California consumers.
As per CalOPPA, The Scale Agency adheres to the following guidelines:
- Users have the option to browse our site anonymously.
- We ensure our privacy policy is easy to find by placing a link to it prominently on our homepage and on the first significant page after entering our site. The link is clearly labeled with the word ‘Privacy.’
- Any updates to our privacy policy are promptly reflected on our Privacy Policy page.
- You can change your personal information anytime by:
- Emailing us
- Calling us
- Initiating a chat with us or submitting a support ticket.
This ensures we maintain transparency and compliance with California law while respecting the privacy preferences of our users.
Updates To Our Privacy Policy
Should there be any significant updates to this Privacy Policy, The Scale Agency will publish a notice on the Website to inform users of these changes. Depending on the nature of the changes, we may also communicate updates through email notifications. We encourage you to review our Privacy Policy periodically to stay informed of any adjustments that may affect how we handle your personal information.
Contact Information
For any concern regarding our Privacy Policy, please feel free to reach out to us at: [email protected].
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