Saumya - Content Manager

Saumya is the Content Manager at The Scale Agency. She has over 5 years of experience in content strategy, marketing communication, and editorial planning. Her role includes managing the end-to-end content lifecycle for campaigns, ensuring that each asset is aligned with brand voice, SEO goals, and audience needs.

She is responsible for building monthly content calendars, reviewing creative briefs, and coordinating with SEO, design, and marketing teams to deliver content across platforms. Saumya works on both short-form and long-form formats, including blogs, website copy, ad scripts, and email sequences.

Her day-to-day tasks include assigning work to writers, editing for clarity and tone, and making sure deadlines are met. She also contributes to keyword planning and content performance analysis. With a focus on consistency, she ensures that every piece of content reflects campaign objectives and user expectations.

Saumya brings structure to the creative process and supports cross-functional collaboration to maintain quality and efficiency. She also tracks trends, conducts research, and helps shape content that stays relevant in fast-changing digital environments.

In her free time, Saumya enjoys reading fiction and playing console games. She uses these activities as creative fuel and often returns with fresh perspectives that feed back into her content planning and narrative development.