How Premiere Performance turned its Google Business Profile into a source of local customers

Premiere Performance is a personal training and sports performance business that depends on local customers. In May 2026, its Google Business Profile recorded no customer interactions at all: no direction requests and no website clicks.

The goal: Make the profile visible in local Google Search and Google Maps results, and turn that visibility into real actions from nearby customers.

Between June and September 2026, the Business Profile recorded 146 customer interactions, starting from none in May. July was the strongest month with 71 interactions, and September bounced back to 44, more than two and a half times August.

Google Business Profile, per month

MetricJunJulAugSep

Profile interactions14711744

Direction requests13701538

Website clicks1126

Where the profile was viewed

PlatformViewsShare

Google Search, mobile16241%

Google Search, desktop9324%

Google Maps, mobile8121%

Google Maps, desktop5915%

Customers asking for directions

93% of interactions were direction requests

For a business that serves clients in person, this is the action that matters most: people are looking for the location and planning to visit.

Google SearchGoogle MapsMobile-first