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Client Overview
Hillcrest Ski & Sports
E-commerce (sports, skiing, snowboarding, water sports)
High-quality equipment and gear for skiing, snowboarding, and water sports
Basic SEO optimization and content creation
Declining traffic and conversions during off-seasons
Background
Hillcrest Ski & Sports is a well-known name in the outdoor sports community, offering a comprehensive range of products for skiing, snowboarding, and water sports enthusiasts. Their online store provides everything from high-performance ski gear to durable snowboards and top-quality water sports equipment.
With growing competition in the e-commerce landscape, it became clear that an advanced SEO strategy was needed to sustain consistent growth and visibility throughout the year. Recognizing this, Hillcrest Ski & Sports turned to The Scale Agency to revitalize its online presence and boost its search engine performance.
Challenges Faced
Hillcrest Ski & Sports encountered several hurdles in their initial stages. The roadblocks were hindering their ability to harness its full online potential. The key challenges were:
- Traffic and sales declined sharply during off-season months, leaving gaps in revenue.
- Despite offering high-quality products, their website lacked strong keyword rankings and visibility in search results.
- Issues such as slow page load times and poor mobile optimization reduced user experience and search engine ranking.
Solutions Implemented
To help Hillcrest Ski & Sports overcome these obstacles, The Scale Agency implemented a comprehensive SEO strategy tailored to their specific needs:
- Conducted a thorough analysis of the website’s current SEO performance, identifying technical weaknesses and content gaps.
- Identified relevant high-traffic keywords for the ski, snowboard, and water sports niches and incorporated them into product descriptions, titles, and blog content.
- To counteract the seasonal traffic dips, we developed a targeted content strategy that emphasized tips and off-season activities, focused on local SEO, and ensured consistent traffic flow even during low-demand periods.
Results Achieved
1,366.35%
Conversion Rate Growth in 1 Year 4 months
320.18%
Overall Traffic Growth in 1 Year 4 months
438.76%
Organic Traffic Growth in 1 Year 4 months
189.55%
Direct Traffic Growth in 1 Year 4 months
686.96%
Social Traffic Growth in 1 Year 4 months
Before Partnering With
The Scale Agency
❌ Low organic traffic and poor search rankings
❌ Traffic dips during off-season months
❌ Technical SEO issues were affecting performance
After Partnering With
The Scale Agency
✅ Achieved a 438.76% increase in organic traffic
✅ Improved keyword rankings, driving more consistent year-round traffic
✅ Enhanced website performance with technical SEO improvements
The journey of Ready Golf with The Scale Agency highlights the significant impact that a well-crafted marketing strategy can have in the competitive e-commerce arena. By focusing on comprehensive analysis, targeted keyword optimization, listing refinement, and continuous improvement, Ready Golf didn’t just hit the mark; in fact, they smashed it! So, if you’re sitting there wondering how to pace up your own Amazon SEO and e-commerce game, remember: it’s all about strategy, data, and a bit of creativity.
Ready For Top Google Rankings? Let’s Get You There.
Is your website snoozing on page two? Wake it up! Partner with us and watch your traffic—and sales—soar.
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