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Client
Harman Films
Industry
Wedding Photography & Videography
Service area
Vancouver, Lower Mainland & Fraser Valley
Average service value
$2,000 – $4,000
40
Messaging conversations
Click-to-WhatsApp campaign
$11.86
Cost per conversation
Click-to-WhatsApp campaign
9
Qualified leads
Lead generation pilot, $30.76 per lead
18,976
Impressions
6,842 people reached
Harman Films is a Vancouver-based wedding photography and videography company known for capturing cinematic wedding moments and authentic emotions.
The studio specializes in wedding videography, wedding photography, pre-wedding shoots, baby shower photography and candid event photography.
As a premium service provider with packages between $2,000 and $4,000, Harman Films needed a consistent pipeline of qualified inquiries from couples actively planning weddings.
Before launching Meta Ads, Harman Films struggled with consistent lead generation. The business faced three primary challenges.
Most inquiries came from referrals or organic sources, which made lead flow inconsistent and unpredictable.
Previous marketing efforts reached a general audience rather than people actively planning weddings, resulting in low-quality inquiries.
With services priced between $2,000 and $4,000, the studio needed leads genuinely interested in booking professional wedding photography or videography.
The objective was clear: Generate a steady flow of qualified wedding leads through Meta Ads.
We built a Meta Ads strategy focused on reaching couples actively planning weddings. The structure attracted relevant prospects and filtered out low-intent inquiries before they reached the studio.
Precision audience targeting of engaged couples near major BC cities
Lead qualification within Meta forms, with budget, timeline and OTP checks
Cinematic wedding highlight videos replace static carousel creatives
Real-time conversations through Click-to-WhatsApp ads
Engaged couples within 40 km of 8 BC cities
9 qualified leads at $30.76 each
Video outperformed static carousel ads
40 conversations at $11.86 each
Through optimized Meta Ads campaigns, Harman Films solved its primary marketing challenge: consistent lead generation. The campaigns created a sustainable lead generation system focused on couples actively planning weddings in the Vancouver region.
Key outcomes
Campaign performance
Final outcomeBy combining precision targeting, optimized creatives and direct messaging ads, the campaign addressed Harman Films' core marketing challenge.
Targeting engaged individuals and wedding-related interests significantly improved lead relevance.
Wedding videography services perform best when the creative visually showcases real wedding moments.
Click-to-WhatsApp ads encouraged faster and more frequent inquiries from interested prospects.
Budget and booking timeline filters ensured the business received more relevant inquiries.
Services behind this result
Get a free Meta Ads audit: who your ads are really reaching, where qualified leads drop off, and the changes that would bring in more bookings first.
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