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Client Overview
Gearstar Performance Transmissions
E-commerce (Automotive)
Custom-built high-performance transmissions and torque converters
Limited SEO and PPC visibility
Low website traffic and poor keyword rankings
Background
Gearstar is known for providing high-performance, custom-built transmissions, serving a niche audience of automotive enthusiasts, racers, and builders. They specialize in creating tailor-made solutions for major brands such as Chevrolet, Ford, and other leading automakers. Their products are designed to meet the specific needs of customers who seek enhanced durability and performance for their vehicles, whether for street use or racing applications.
With a deep understanding of their market but limited success in digital marketing, Gearstar was seeking the best SEO services providers and turned to The Scale Agency to address these issues and help them regain traction in search engines.
Challenges Faced
Gearstar faced several roadblocks in expanding its online presence, which made it difficult to capture qualified traffic and convert visitors into customers. Here are the key challenges:
- Gearstar’s website wasn’t ranking for important, industry-specific keywords, making it difficult for potential customers to find them through search engines.
- The existing content on their website didn’t include optimized keywords, which limited their reach and search engine performance.
- Their product pages and landing pages weren’t designed to align with SEO best practices and top SEO trends, affecting both user experience and rankings.
- Their website lacked a robust internal linking strategy, which affected search engines' ability to crawl and index pages effectively.
Solutions Implemented
The Scale Agency developed a targeted plan of SEO full-service strategies to address the key challenges that Gearstar faced. The following key solutions were implemented:
- We performed in-depth keyword research to identify high-intent search terms related to Gearstar’s market, such as “custom-built transmissions.”
- Product pages and landing pages were restructured with SEO-friendly titles, headings, and descriptions. We ensured that high-priority keywords were integrated naturally into the content to improve both visibility and user engagement.
- We developed a robust internal linking plan to improve site navigation and enhance search engine indexing. This helped spread link equity across important product and category pages.
- Several technical adjustments were made, including fixing broken links, improving mobile responsiveness, and enhancing page load speeds, ensuring a better user experience.
Results Achieved
547.48%
Increase In Overall Website Traffic
(Over 3 Years And 6 Months)
401.40%
Growth in Organic Traffic
(Over 3 Years And 6 Months)
1,031.69%
Boost In Direct Traffic
(Over 3 Years And 6 Months)
4,890.62%
Increase In Social Traffic
(Over 3 Years And 6 Months)
674.59%
Rise In Paid Traffic
(Over 3 Years And 6 Months)
Before Partnering With
The Scale Agency
❌ Low keyword rankings and limited search visibility
❌ Minimal direct and social media traffic
❌ Struggled with low conversion rates despite industry reputation
After Partnering With
The Scale Agency
✅ Significant improvement in search rankings for crucial keywords
✅ A 547% increase in website traffic, with 401% organic traffic growth
✅ Dramatic boost in direct and social traffic, leading to higher customer engagement
The journey of Ready Golf with The Scale Agency highlights the significant impact that a well-crafted marketing strategy can have in the competitive e-commerce arena. By focusing on comprehensive analysis, targeted keyword optimization, listing refinement, and continuous improvement, Ready Golf didn’t just hit the mark; in fact, they smashed it! So, if you’re sitting there wondering how to pace up your own Amazon SEO and e-commerce game, remember: it’s all about strategy, data, and a bit of creativity.
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