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Client
Aphroditte
Industry
Jewelry e-commerce
Market
United States
Platform
Meta Ads (Facebook & Instagram)
250K+
Impressions in Phase 2
111K awareness + 139K traffic
6,154
Landing page views
$0.21 each, Website Traffic campaign
27
Website purchases
Across 4 seasonal sales campaigns
34
Checkouts initiated
New Sales – 11 Jan campaign
Aphroditte is a distinctive jewelry brand that bridges fashion and technology to foster meaningful connections among people with shared interests. Each piece is more than an accessory: it's a personal statement.
Its customizable bracelets feature symbolic Codittes, unique charms that represent personality, lifestyle and emotional expression, designed to reflect who you are and connect you with others who share your values and passions.
Aphroditte had a compelling product and a unique brand story, but the website wasn't turning visitors into buyers.
The objective: Generate direct online sales through strategic social media advertising, using Meta as the primary growth engine.
Before spending on ads, we audited the store. Four issues meant any traffic we sent would struggle to convert, and we couldn't have measured it if it did.
Slow load times and confusing navigation got in the way of shopping.
No proper categorization and no compelling product descriptions.
The store hadn't generated a single sale before the campaign.
Missing tracking code meant no conversion data was being captured.
A structured, three-phase advertising strategy addressed the foundational gaps first, then generated interest, and only then drove conversions, so no ad spend was wasted before the fundamentals were in place.
Resolve site issues and install tracking infrastructure
Run awareness and traffic campaigns to build audience data
Retarget warm audiences and drive purchase events
Phase 1: a conversion-ready store
Phase 2: 250K+ impressions
Phase 3: optimized for purchase intent
Phase 3: warm and look-alike buyers
Phase 2 showed strong audience interest but no sales, which confirmed the need to shift to conversion-optimized tactics. In Phase 3, campaigns around New Year, Black Friday, July 4th and March sales all delivered trackable website purchases.
Results achieved
Phase 2: Website Traffic campaign
Phase 3: conversion campaigns
Key takeawayFixing the website, installing tracking and building audience data before optimizing for purchases was the sequence that made sales possible.
Resolve UX and tracking gaps before spending on ads.
Use traffic campaigns to fuel smarter conversion campaigns.
Lookalike Audiences and retargeting multiply your return on ad spend.
Services behind this result
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