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Client
Abundant Life Assisted Services Home Care
Location
Atlanta, Georgia
Industry
In-home health care
Platform
Meta Ads (Facebook & Instagram)
216
Total leads
Overall campaign results
$13.39
Cost per lead
April 2024, down from about $28
103K
Impressions
103,610 total
$3.4K
Amount spent
$3,415.87 total
Abundant Life Assisted Services Home Care is a leading in-home health agency in Atlanta, Georgia, dedicated to supporting families by delivering compassionate, quality and personalized care.
The agency was founded to help elderly, disabled and chronically ill people age in place comfortably, safely and independently, and brings over a decade of combined experience in home health care across the Atlanta metropolitan area.
The campaign had two connected goals: learn which audiences respond, and use that to bring in more leads for less.
Examine how different audiences engaged with the ads, and identify the demographics, interests and behaviors with the highest conversion rates.
Increase lead volume, reduce the cost per lead and reach a specific audience.
Stage 1 generated leads and traffic while collecting audience data. Stage 2 turned that data into custom audiences to refine targeting and improve lead quality.
Conversion campaigns for landing page leads, plus website traffic campaigns
Interaction data filtered to find the most responsive, high-potential prospects
Custom audiences of people who showed interest, nurtured down the funnel
Ages 25–50 in Georgia, with Advantage Detailed Targeting enabled
Revised after the first results
Narrowed to likely converters
Re-engaged warm leads
Facebook & Instagram tested
We started with a budget of $40 a day and a high cost per lead of about $28. After the optimizations, the cost per lead fell to $13.39 in April 2024, which made the campaign more cost-effective and generated more leads within the same budget.
Results achieved
Meta lead generation results
The first phase at $40 a day gathered the audience and performance data that every later change was based on.
Retargeting people who had already engaged with the ads or website brought leads in at a lower cost.
Visuals and copy that addressed families' specific needs and concerns made the ads resonate.
Services behind this result
Get a free Meta Ads audit: who your ads are really reaching, where buyers drop off, and the changes that would lower your cost per result.
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